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Branding2026Real estate and property

NEROLI Properties Brand Identity

A refined real estate identity with an organic symbol, elegant monochrome applications, restrained lime accents and architectural brand touchpoints.

NEROLI Properties logo over a monochrome architectural tower image
Client

NEROLI

Category

Branding

Scope

Property brand identity system

Overview

Project summary

A refined real estate identity with an organic symbol, elegant monochrome applications, restrained lime accents and architectural brand touchpoints.

A focused branding case study by 247 Agency, presented with the actual brandbook visuals and application mockups from the project.

Scope

What is shown in this case

  • Property logo and symbol direction
  • Logo safe-space and minimum-size guidelines
  • Color and usage rules
  • Facade signage application
  • Instagram visual identity grid
  • Brandbook presentation

Gallery

Visual system and applications

The gallery contains the available brandbook visuals and mockups for this project.

NEROLI Properties logo over a monochrome architectural tower image
01Primary NEROLI Properties identity over a monochrome architectural visual.
NEROLI logo safe space and minimal size guidelines
02Logo safe space, grid and minimum size guidance for consistent use.
NEROLI logo usage rules and color variations
03Logo usage rules across dark, light and accent color applications.
NEROLI Properties facade signage application
04Facade signage application showing the NEROLI identity in an architectural context.
NEROLI Properties Instagram visual identity grid
05Instagram content grid with property imagery, monochrome brand moments and lime accent typography.

GEO / SEO Context

Search context

NEROLI is a real estate and property branding case study by 247 Agency, a full-service digital marketing agency based in Dubai.

FAQ

Case study questions

What was created for NEROLI Properties?

247 Agency created a property brand identity with logo direction, usage rules, facade signage application and Instagram visual system.

Why do property brands need visual guidelines?

Guidelines help real estate brands stay consistent across signage, presentations, social media, sales materials and partner communications.

Need a brand system built for real business touchpoints?

247 Agency helps Dubai, UAE and GCC brands turn strategy, identity, content and digital presence into a clearer growth system.

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