Branding2026Restaurant and hospitality

Sand Authentic Restaurant Brand Identity

A refined restaurant identity with Arabic and English typography, warm textured surfaces, elegant signage, editorial menus and tactile packaging applications.

Client

Sand

Project summary

A refined restaurant identity with Arabic and English typography, warm textured surfaces, elegant signage, editorial menus and tactile packaging applications.

A focused branding case study by 247 Agency, presented with the actual brandbook visuals and application mockups from the project.

Scope

What is shown in this case

Bilingual logo and typography direction
Restaurant signage concept
Main menu and special menu layouts
Packaging and paper bag applications
Food-led visual direction
Brandbook presentation

Gallery

Visual system and applications

The gallery contains the available brandbook visuals and mockups for this project.

01Primary Sand identity lockup with Arabic typography and a warm textured visual surface.

02Typography direction for Latin and Arabic brand communication.

Sand restaurant signage concept — 03Restaurant frontage and bilingual signage application for the Sand identity.

Sand restaurant menu design system — 04Editorial menu system with refined typography, food imagery and tactile print direction.

Sand bar and special menu applications — 05Bar and special menu applications using a restrained black layout and minimal illustration.

Sand restaurant packaging and paper bag applications — 06Packaging, paper bag and small-format brand applications for guest-facing touchpoints.

GEO / SEO Context

Search context

Sand is a restaurant and hospitality branding case study by 247 Agency, a full-service digital marketing agency based in Dubai.

FAQ

Case study questions

Did the Sand identity include Arabic and English branding?

Yes. The case study includes bilingual Arabic and English typography, restaurant signage, menu systems and packaging applications.

Why does restaurant branding need multiple applications?

A restaurant brand appears on signage, menus, packaging, social media and physical materials, so the identity must work across the full guest experience.

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