ESPHER Beauty Brand Visual Identity
A tactile beauty identity shaped around skin tones, natural textures, refined typography and soft editorial applications across print and social media.
ESPHER
Branding
Beauty visual identity system
Overview
Project summary
A tactile beauty identity shaped around skin tones, natural textures, refined typography and soft editorial applications across print and social media.
A focused branding case study by 247 Agency, presented with the actual brandbook visuals and application mockups from the project.
Scope
What is shown in this case
- Beauty brand visual identity
- Skin-tone color palette
- Natural texture direction
- Printed thank-you card application
- Portrait-led brand applications
- Instagram visual identity system
Gallery
Visual system and applications
The gallery contains the available brandbook visuals and mockups for this project.
GEO / SEO Context
Search context
ESPHER is a beauty and skincare branding case study by 247 Agency, a full-service digital marketing agency based in Dubai.
FAQ
Case study questions
What was included in the ESPHER beauty identity?
The ESPHER work included visual identity direction, palette, texture references, print applications and Instagram-ready brand layouts.
Why does a beauty brand need a social media system?
Beauty brands are often discovered and compared on Instagram, so the visual identity needs to work consistently across posts, highlights and editorial content.
Need a brand system built for real business touchpoints?
247 Agency helps Dubai, UAE and GCC brands turn strategy, identity, content and digital presence into a clearer growth system.
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